Our client Matro wanted to extend their existing line of brand-less standard import products with a range of new products under a new flagship brand owned solely by them. BUCK barbecue was chosen as the first element of this new range. Pinkeye was responsible for the design of the barbecue and the whole accompanying brand visual identity of the new higher end range, including logotype, color scheme and even naming. These were then translated into printed materials, packaging and a website. BUCK brings some fun and emotion in an overly technical oriented product category.
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